... criterion: international advertising, national advertising, regionaladvertising and local advertising. (3) Target audience criterion: consumer advertising, and business advertising. (4) Consumer ... Consumer response criterion: action advertising and awareness advertising. (5) Purpose criterion: commercial advertising, and noncommercial advertising. (6) Layout criterion: display advertising, ... classified advertising, and noticed advertising. (7) Promoted object criterion: product advertising and nonproduct advertising (orinstitutional advertising/ corporate advertising/ prestige advertising)1.2.2....