Public relations, sales promotion & personal selling

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Public Relations Test

... nghiệm giao tế nhân sự –PR TestsNGÂN HÀNG CÂU HỎI TRẮC NGHIỆM VỀ GIAO TẾ NHÂN SỰ (Public Relations - PR Tests)1. P.R (Public Relations) được định nghĩa như là một tổ chức:a. Có chức năng truyền thơng ... chức.c. Sử dụng chung một sản phẩm.d. Là những người đang xa rời đồn thể.Người dòch: Duy Tường & Thảo Quỳnh- 1 -Ngân hàng câu hỏi trắc nghiệm giao tế nhân sự –PR Tests6. Thái độ cư xử có ... bắt đầu nói về hoặc tổ chức ra những hành động về vấn đề đó.a. Đúng.b. Sai.Người dòch: Duy Tường & Thảo Quỳnh- 2 -Ngân hàng câu hỏi trắc nghiệm giao tế nhân sự –PR Tests12.Điều tốt nhất cho...

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Vai trò của quan hệ quần chúng (public relations) trong doanh nghiệp

... Vai trò của quan hệ quần chúng (public relations) trong doanh nghiệpPR -public relation- là một khái niệm mới ở Việt Nam, tuy nhiên ở các nước phát...

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The predominance of women in public relations

... women (and decline of men) into public relations – a profession that is male-managed. The issue of women in public relations, or the ‘feminisation of public relations’ was first raised ... the then president of the Public Relations Society of America (PRSA), John Paluszek, as saying he was not aware of any problems relating to women in public relations, and there was no ... field are women” (Miller 2002). At the time, Jack O'Dwyer's Newsletter noted that women comprised 70 per cent of Burson-Marsteller's staff. Edelman briefly answered a question...

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Advertising and Public Relations

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Tài liệu The Public Relations Handbook doc

... produce publics other than activist ones –especially ‘hot-issue’ publics. At this stage, research should segment publics.Communication programmes should use the mass media as well asinterpersonal ... programmes.5 Public relations should plan formal programmes and campaigns to accomplishthe objectives.6 Public relations, especially the technicians, should implement the programmesand campaigns.7 Public ... concept to corporate personality . . .Corporate personalityMany approaches to corporate identity management are informed by the concept ofcorporate personality.Corporate personality is made...

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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... The Insider’s Guide to PR: Chapter 3Page 9 PUBLIC RELATIONS DEFINEDThis chapter sets out to define some of the different disciplines used ... themto journalists to see if I can get them interested in the launch?I: Yes, although that is selling the job very short! Researching the right media for your press releases and ringing round ... (business-to-business) – that is promoting the company to other businesses, rather than to the general public. Sometimes though, in crisis situations, it can be a question of keeping our clients out...

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