... are the frequent andinfrequent users of your product, how old they are, where theylive, how much money they have at their disposal, their educa-tional backgrounds, their occupations, their ... component of promotion; and promotionis just one component of the marketing mix. Thus, advertising – aswith all the other parts of the marketing mix (product, pricing, anddistribution) – is never ... your company. Stayalert to their intentions. Once identified, you could attempt to turnthem around and get them working on your behalf. They would then serve in the same capacity as inside...