... determine how the brand can benefit most from advertising and IBP Account services entail identifying the benefits a brand offers, its target audiences, and the best competitive positioning, and then ... more involved with and committed to a brand in a way that passive, intrusive advertising simply cannot Consumers help “build the brand with recommendations for features or even advertising campaign ... involved with and committed to a brand c It indicates the process of describing the firm’s objectives for the brand in the near term and long term d It refers to passive, intrusive advertising...