... phenomena • an improved product classification Our effort has been to go beyond goods and services; i.e beyond the traditional division between goods and services In our classification, it is only one ... in the consumption process, prerequisites for production, prerequisites for consumption, relationships between production and delivery and consumption, ownership and holding of products, independence ... between action objects (the direct results of action that are within the range and control of the perfomer) and the effects of the action and action objects upon other people and the environment (Goldkuhl,...