... “Economics and Ethics: The Case of Salomon Brothers,” Journal of Applied Corporate Finance (Summer 19 92) , pp 23 28 Brealey−Meyers: Principles of Corporate Finance, Seventh Edition I Value Present Value ... opportunity cost of capital Brealey−Meyers: Principles of Corporate Finance, Seventh Edition I Value Present Value and the Opportunity Cost of Capital © The McGraw−Hill Companies, 20 03 CHAPTER Present ... of imperfect markets, we shall, like an economist in a shipwreck, simply assume our life jacket and swim safely to shore 21 Brealey−Meyers: Principles of Corporate Finance, Seventh Edition 22 ...