... firms use in international business 11- 3 Copyright © 2 011 Pearson Education, Inc publishing as Prentice Hall The Role of Strategy in International Business 11- 4 Copyright © 2 011 Pearson Education, ... Chapter 11 The Strategy of International Business 11- 2 Copyright © 2 011 Pearson Education, Inc publishing as Prentice Hall Chapter Objectives • To identify how ... chains respond to changes in customers, competitors, industries, and environments • Caveat: The Risk of Strategy 11- 11 Copyright © 2 011 Pearson Education, Inc publishing as Prentice Hall Global Integration...