... both the firm and the customers (Stock and Mulki 2009) Increasing the understanding of the factors related to reverse logistics and product returns can assist in identifying areas in supply chain ... entities within the chain to enhance the process Research is still determining and testing the factors that impact the process and may not be to the point of being able to establish incentives ... flowing in the reverse direction within the supply chain has been and continues to be increasing, particularly as environmental, legal, and customer service requirements increase throughout the...