... b.experience c.idea d.good e.service 85 FreeTest Bank for Marketing 2014 17th Edition by Pride Mutiple Choice Questions - Page For most firms, the costs of marketing activities consume approximately ... ever-changing wants and needs e.disseminating marketing intelligence across departments within the organization 55 FreeTest Bank for Marketing 2014 17th Edition by Pride True - False Questions ... False 55 FreeTest Bank for Marketing 2014 17th Edition by Pride True - False Questions - Page Basic and extended warranties can reduce risk, a major customer cost True False Organizing marketing...