... 50 Free Test Bank for CB 4th Edition by Babin True False Questions - Page Consumer behavior has family roots in other disciplines such as economics, anthropology, and psychology True False Consumer ... are used and transformed into value True False 50 Free Test Bank for CB 4th Edition by Babin True False Questions - Page Qualitative research better enables researchers to test hypotheses as ... An understanding of consumer behavior can mean better business for companies, better public policy for governments, and a better life for individuals True False Consumer behavior represents the...