... up brush yourself off learn what you can get your chin up and get back to business the better, Not just for you but for everyone to see, including your competitors SIX Challenge conventional ... Play to win Coming in second means the other guy won There really is no consolation prize in business Business is war, a zero-sum game Only one company can win the deal just as only one person ... people that tell the truth … and listen to them Most mistakes stem from subjective sources limited information and inaccurate assumptions Surround yourself with confident, competent people no yes-men,...