... ideas are tangible Creative thinking has a tendency to deal with intangibles Business ideas lead to measurable results Creative ideas can be hard to measure Business ideas are safe Creative ideas ... suggest that creative and business are as unnatural a combination as business and “ideas.” I can understand that Most often, business thinking is based only in numbers, research, analysis, and ... great strategic thinking and great creative thinking is linearity In the business world, we define a good business strategy as one that is scientific, consultative, analytical, quantifiable, and...