organizational behavior test bank robbins chapter 1

Marketing Test Bank Chapter 5 Consumer Markets and Consumer Buyer Behavior

... Diff: Page Ref: 151 AACSB: Communication Skill: Concept Objective: 5- 2 55 ) If a consumer' s experience is rewarding, that consumer will probably use the product more and more The consumer' s response ... a particular brand? A) brand perception B) product image C) brand personality D) brand concept E) brand equity Answer: C Diff: Page Ref: 148 Skill: Concept Objective: 5- 2 38) Brand personality ... buying behavior B) complex buying behavior C) reflective buying behavior D) habitual buying behavior E) variety-seeking buying behavior Answer: B Diff: Page Ref: 152 Skill: Concept Objective: 5- 3...

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Marketing Test Bank Chapter 6 Business Markets and Business Buyer Behavior

... B) Buyers and sellers in the business market build close, long-term relationships C) Business markets contain more and larger buyers D) Business buyer demand is derived E) Demand in business markets ... Objective: 6- 1 1 06) Business demand ultimately derives from the demand for consumer goods and services Answer: TRUE Diff: Page Ref: 169 Skill: Concept Objective: 6- 1 107) Demand in business markets ... Answer: C Diff: Page Ref: 168 Skill: Concept Objective: 6- 1 6) Which of the following is NOT a way that business and consumer markets differ? A) market structure and demand B) nature of the buying...

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Chapter 1: What Is Organizational Behavior pdf

... LEARNING After studying this chapter, you should be able to: Define organizational behavior (OB) Describe what managers Explain the value of the systematic study of OB List the major challenges ... reserved PGSM- MBA Program 1–41 21 eleventh edition organizational behavior stephen p robbins Chapter Foundations of Individual Behavior ORGANIZATIONAL BEHAVIOR S T E P H E N P R O B B I N S E L E V ... LEARNING After studying this chapter, you should be able to: Define the key biographical characteristics Identify two types of ability Shape the behavior of others Distinguish between the four schedules...

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OB11 chapter 1 WHat is organizational behavior

... Managers (Cambridge, MA: Ballinger, 19 88) E X H I B I T 1 2 E X H I B I T 1 2 1 17 Enter Enter Organizational Organizational Behavior Behavior Organizational behavior (OB) A field of study that ... The Facts 1 20 Toward Towardan an OB OB Discipline Discipline © 2005 Prentice Hall Inc All rights reserved E X H I B I T 1 3 E X H I B I T 1 3 1 21 Contributing Contributing Disciplines Disciplines ... Managerial Work by H Mintzberg Copyright © 19 73 by H Mintzberg Reprinted by permission of Pearson Education E X H I B I T 1 1 (cont’d) E X H I B I T 1 1 (cont’d) 1 13 Mintzberg’s Mintzberg’s Managerial...

Marketing Test Bank Chapter 1 Creating and Capturing Customer Value

... Page Ref: 21 Skill: Concept Objective: 1- 4 60) The final step in the marketing process is A) capturing value from customers B) creating customer loyalty C) creating customer lifetime value D) ... delivering customer value and satisfaction is called A) customer lifetime value B) customer perceived value C) customer relationship management D) database marketing E) societal marketing ... Ref: Skill: Concept Objective: 1- 1 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships? A) the...

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Marketing Test Bank Chapter 2 Company and Marketing Strategy

... Objective: 2- 3 72 Copyright © 20 10 Pearson Education, Inc Publishing as Prentice Hall 106) Define marketing strategy Discuss the steps in formulating marketing strategy Answer: The marketing logic ... the brand and outlines the specifics of a marketing strategy for achieving them In addition, action programs for implementing the marketing strategy along with the details of a supporting marketing ... 2- 1 1 12) Monsanto operates in many businesses, including pharmaceuticals and food products The company defines its as creating "abundant food and a healthy environment." A) strategy B) marketing...

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Marketing Test bank Chapter 3 Analyzing the Marketing Environment

... Objective: 3- 1 133 ) Which of the following macroenvironmental forces has had the greatest effect on The Landing? A) the demographic environment B) the technological environment C) the sustainable environment ... responsible for The Landing's 43- year survival? A) the demographic environment B) the natural environment C) the economic environment D) the political environment E) the legal environment Answer: ... Analytic Skills Skill: Application Objective: 3- 3 124) As indicated in the chapter opener, change in the environment has had the most impact on the marketing strategy at Xerox A) technological...

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Marketing Test Bank Chapter 4 Managing Marketing Information to Gain Customer Insights

... using customer relationship management (CRM) CRM offers the benefits of managing detailed information about individual customers and carefully managing customer "touch points" in order to maximize ... intelligence activities, and marketing research Finally, it helps users to analyze and use the information to develop customer insights, make marketing decisions, and manage customer relationships Diff: ... "touch points" of the 40 0 best customers in your database At this point, you want to manage detailed information about each of them to maximize customer loyalty You should use customer relationship...

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Marketing Test Bank Chapter 7 Customer Driven Marketing Strategy

... Local marketing E) Individual marketing Answer: D Diff: Page Ref: 205 Skill: Concept Objective: 7- 3 44) Which of the following is the narrowest marketing strategy? A) segmented strategy B) local marketing ... undifferentiated marketing B) differentiated marketing C) target marketing D) concentrated marketing E) micromarketing Answer: A Diff: Page Ref: 201 Skill: Concept Objective: 7- 3 32) The 55-year-old ... potential customers for their Febreze line of products, they were executing which step in the process of designing a customer- driven marketing strategy? A) market segmenting B) mass marketing...

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Marketing Test Bank Chapter 8 Product Services and Branding Strategies Building Customer Value

... and services Answer: Decisions to be made in the development and marketing of individual products and services include 1) product attributes, 2) branding, 3) packaging, 4) labeling, and 5) product ... product support services Product attribute decisions involve product quality, features, and style and design Branding decisions include selecting a brand name and developing a brand strategy Packaging ... Communication Skill: Concept Objective: 8- 2 1 08) Product support services identify the product or brand, describe several things about the product, and promote the product through attractive graphics...

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Marketing Test Bank Chapter 9 New Product Development and Product Life Cycle Strategies

... passing the new product along to the next department and stage A) Team-based product development B) Simultaneous product development C) Sequential product development D) Product life- cycle analysis ... called A) simulated new- product development B) sequential product development C) team-based new- product development D) phased-in new- product development E) market development Answer: C Diff: ... customers, brands, products; product images C) customers, competitors, and markets; superior value D) product, marketing mix, and marketing strategy; functional features E) product life cycle, legal...

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Marketing Test Bank Chapter 10 Pricing Products Understanding and Capturing Customer Value

... Concept Objective: 10- 2 9) Value- based pricing is the reverse process of A) variable cost pricing B) cost-plus pricing C) cost-based pricing D) good -value pricing E) value- added pricing Answer: ... 10- 2 10) With , price is set to match consumers' perceptions of product value A) variable cost pricing B) cost-plus pricing C) cost-based pricing D) value- based pricing E) every day low pricing ... Ryanair's pricing method? A) value- added pricing B) low-cost pricing C) cost-plus pricing D) high-low pricing E) image pricing Answer: B Diff: Page Ref: 295 Skill: Concept Objective: 10- 2 22) pricing...

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Marketing Test Bank Chapter 11 Pricing Strategies

... price skimming B) trial pricing C) value pricing D) market-penetration pricing E) prestige pricing Answer: A Diff: Page Ref: 312 Skill: Concept Objective: 11- 1 5) pricing is the approach ... discount and allowance pricing B) segmented pricing C) physiological pricing D) promotional pricing E) location pricing Answer: C Diff: Page Ref: 315 Skill: Concept Objective: 11- 3 175 Copyright ... differences in cost A) segmented pricing B) variable pricing C) flexible pricing D) cost-plus pricing E) reference pricing Answer: A Diff: Page Ref: 316 Skill: Concept Objective: 11- 2 27) When a firm varies...

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Marketing Test Bank Chapter 12 Marketing Channels Delivering Customer Value

... online marketing affected the design of marketing channels? Answer: Changes in technology and the growth of online marketing have increased disintermediation, which is the cutting out of marketing ... using A) all of its supply chain B) all of its value delivery network C) indirect marketing channels D) intermodal transportation E) a vertical marketing system Answer: D Diff: Page Ref: 360 ... Application Objective: 12- 3 112) When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity, they are forming a horizontal marketing system...

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