... plan, coordinate, and measure the business impact of their branding and marketing efforts Enterprise marketing management (EMM) and the new science of marketing, as a set of business appli- C O N ... closely No marketing mix detail is too picayune for marketing s attention— whether it’s the process color of the sales brochures or the placement of the tag line on the package Meanwhile, the total ... intent, 51 The End of Advertising As We Know It (Zyman), 14 The End of Marketing As We Know It (Zyman), 3, 16 enterprise marketing management See EMM Enterprise Rent-A-Car, 103 ERP (enterprise...