Professional services marketing mike schultz john doerr

101 marketing strategies for accounting law consulting and professional services firms phần 4 pptx

101 marketing strategies for accounting law consulting and professional services firms phần 4 pptx

... your marketplace There are mega -firms, tiny firms, and all kinds of firms in between There are specialty firms, boutique firms, and department store firms (one-stop shops) When you clearly differentiate ... by professional certifications and similar measures of technical competence Yet most firms don’t have standards for returning phone calls or keeping in touch with clien...
Ngày tải lên : 10/08/2014, 07:20
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101 marketing strategies for accounting law consulting and professional services firms phần 6 doc

101 marketing strategies for accounting law consulting and professional services firms phần 6 doc

... strategy for handling the situation Understanding how sticker shock and buyer’s remorse occur just before and after a purchase decision will help you deal effectively with buyer anxiety And payment ... proposal in draft format to as many people in the decision process as possible By presenting the written document and asking for feedback, you can hone the document and your under...
Ngày tải lên : 10/08/2014, 07:20
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101 marketing strategies for accounting law consulting and professional services firms phần 7 pps

101 marketing strategies for accounting law consulting and professional services firms phần 7 pps

... receiving second-class 171 101 Marketing Strategies pricing and third-class service Often, partners and others resent the discounts afforded some clients Discounting and resentment often lead ... meeting, and reminded him of the policy of respect for each other And that respect included responding to any employee anywhere in the firm Role Modeling External Service In law...
Ngày tải lên : 10/08/2014, 07:20
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101 marketing strategies for accounting law consulting and professional services firms phần 8 docx

101 marketing strategies for accounting law consulting and professional services firms phần 8 docx

... the four Ps of marketing and is one that few professionals use Accounting and law firm marketing has improved over the past 20 years in three of the Ps of marketing (place, product, and promotion) ... your trust and I’m willing to wait for you to be comfortable with me.” 201 101 Marketing Strategies Time Builds Relationships For “A” prospects, you can afford to tak...
Ngày tải lên : 10/08/2014, 07:20
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101 marketing strategies for accounting law consulting and professional services firms phần 10 pps

101 marketing strategies for accounting law consulting and professional services firms phần 10 pps

... the business for 10 239 101 Marketing Strategies years, building 12 referral sources is hard Inch by inch, anything is a cinch Yard by yard, anything is hard 101 Strategic Advances for Your Owner ... be friendly, frank, fair, and firm With that formula, you can grow an excellent crop of future partners and build your firm for the long term Coaching 235 101 Marketing...
Ngày tải lên : 10/08/2014, 07:20
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The services marketing mix

The services marketing mix

... Create your team The first steps during preparation of the marketing strategy are the hardest part It is important to bring together a strong team to help to prepare the marketing plan The strategic ... various parts of the operation so, for it to be effective, you will need the support of colleagues Ensure they understand the need for these objectives and the impact the...
Ngày tải lên : 08/11/2012, 09:26
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