... Experts," Management Science (April 1963): 45 8 -46 7 Also see Roger J Best, "An Experiment in Delphi Estimation in Marketing Decision Making," Journal of Marketing Research (November 19 74) : 44 7 -45 2 For ... value of marketing investments to senior management. 24 MARKETING INSIGHT To provide a financial overview of marketing activity, several authors have developed new approaches to thinking about marketing ... $21,000 $ 4, 000 $ 1,300 $200 $ 5,500 1,550 620 930 3,100 Packing and delivery ($60 per order) 3,000 1,260 540 4, 800 Billing ($30 per order) 1,500 630 270 2 ,40 0 $10,050 $3,810 $1, 940 $15,800 $45 0 $(310)...