... Restaurant can’t stop all other Smith’s Restaurants from using that same name McDonald’s Hamburgers can’t make McDonald’s Hardware Store change its name, and McDonald’s Hardware Store in Manhattan can’t ... ON BUSINESS PLANNING Summary I’ll always remember a talk I had with a man who had spent 15 years trying to make his sailboat manufacturing business work, achieving not much more than aging and ... a trade name If it isn’t your own name, then you register a company name as a “Fictitious business name,” also called a DBA (“Doing Business As”) Depending on your state, you can usually obtain...