... Understanding creativity and design The linkages between design, innovation and R&D Creativity, Design and Firm Performance The impact of design on productivity and performance 21 23 30 Creativity, ... SOC codes for design and development engineers, artists, graphic designers, and product, clothing and related designers 19 Creativity, Design and Business Performance Between 1997 and 2004 employment ... people and consumers And we stand up for fair and open markets in the UK, Europe and the world DTI ECONOMICS PAPER NO.15 Creativity, Design and Business Performance NOVEMBER 2005 Contents Acknowledgements...