... is therefore possible to discuss tastes and argue about them because people genuinely differ in their tastes, in their aesthetic preferences, and, hence, in what they regard as beautiful Nevertheless, ... arbitrary (and, for instance, participants have aesthetic preferences for some random dot patterns over others; McManus & Kitson, 1995) The great art critic and historian, Heinrich 123 Wolfflin, in his ... taste and preference (see also Jacobsen, 2004), and rectangle aesthetics is also dominated by individual differences in preference It is time to go beyond a normative aesthetics based in the mathematics...