... Analysis 10 7 12 Technical Analysis: Tools and Tactics 13 1 13 The Psychology of Stocks: Introduction to Sentiment Analysis 14 1 PA R T F O U R UNCOMMON ADVICE 14 What Makes Stocks Go Up or Down 15 Why ... S&P 500 If the Dow went from 10 ,000 to WELCOME TO THE STOCK MARKET 13 10 ,10 0, you would say the market went up by 10 0 points If your stock went from $10 a share to $11 a share, you made a point, ... 14 What Makes Stocks Go Up or Down 15 Why Investors Lose Money 16 What I Really Think about the Stock Market Index 18 9 14 9 15 7 17 1 Acknowledgments I’d like to give special thanks: To Stephen Isaacs...