... THE ULTIMATE GUIDE TO AGILE MARKETING IN DISPLAY ADS Table of Contents Chapter 1: Why Adopt Agile Marketing? - Benefits Of Agile Marketing Chapter 2: What Are The Key Concepts In Agile Marketing? ... How To Stay Agile During Unexpected News - How To Test Ideas To Optimize Display Ads Conclusion Agile marketing is about taking small steps, minimizing risk, and failing fast—all in an effort to ... approach to planning and executing, learning quickly, and having a bias towards action Agile marketing means listening to what your customer wants, programming your ads to reflect relevant topics,...