... students taking Master courses in Business, Finance, Accounting and Banking, the area of Academic Business English is beginning to assume much greater importance in EPA (Dudley-Evans and St John ... approaches and, in some ways, genre approaches can be regarded as an extension of product approach Like Product Approach, Genre Approach regards writing as predominantly linguistic but, unlike Product ... professional work Indeed, most advocating process approach to the teaching of writing seem to regard the teaching of generalized strategies of planning, writing and revising as sufficient and the detailed...