... a guide to creating iconic brand identities from david airey Logo Design Love: A Guide to Creating Iconic Brand Identities David Airey New Riders 1249 Eighth Street Berkeley, CA 94710 ... or language, symbols enable companies to cross language barriers, compete globally, and maintain brand consistency across a wide range of media Take, for example, international branding and design ... manufacturers and sellers to distinguish their products are claimed as trademarks Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested...