... it.'"Of course, to qualify as recommended reading you'll want to produce the most brilliant contentpossible and, regardless of earned media, many brands and businesses are doing just that. Hereare ... educating, entertaining, and delivering value to the consumer,rather than giving a hard pitch for your product s or services.3. Do Make It MultimediaThis goes hand-in-hand with investing in design. ... articles, mobile, and video content on high-profile publisher sites, you need to get creative about how you marketyour content. So, ask yourself: What's your most outstanding digital content?...