... Once you have diversified, you have to decide what percentage of your money you want to allocate (or distribute) to each investment For FUN THINGS YOU CAN DO (WITH STOCKS) 39 example, if you are ... a lot of things can go wrong First, when you go long a stock, the most you can lose is everything you invested I know, that’s pretty bad On the other hand, when you short a stock, you can lose ... unless you are a company insider and buy early shares If you want to participate in an IPO, however, be sure you read the prospectus, a legally binding document filed with the FUN THINGS YOU CAN DO...