... ocation, you’re l using the trade name as a mark—either a trademark or a service mark As you can see, a name can wear a bunch of different hats: It can be a trade name, a legal name, and a trademark ... assets, and because s they will have to borrow a lot of capital to start up their magazine, they form their business as a corporation to protect their personal assets in case their magazine fails They ... example, John Potter If a general partnership has a written partnership agreement that gives a name to the partnership, then that name is the legal name Otherwise, the legal name of the general...