... influence in homogeneous networks, mining topic-level influence on heterogeneous networks, and conformity influence In this thesis, we perform influence analysis for online social networks by addressing ... INFLUENCE ANALYSIS FOR ONLINE SOCIAL NETWORKS XU ENLIANG (B.Sc., Northeastern University, China, 2009) A THESIS SUBMITTED FOR THE DEGREE OF DOCTOR OF PHILOSOPHY ... diffusion process for viral marketing [12, 43, 71, 54] With the rapid proliferation of online social media and the availability of user generated contents, influence analysis on social networks has...