... measuring everything, and everyone, by their own impressions and beliefs Some who will read this, will believe that no one can THINK AND GROW RICH They cannot think in terms of riches, because their ... into consideration the popular belief, that riches come only to those who work hard and long When you begin to THINK AND GROW RICH, you will observe that riches begin with a state of mind, with definiteness ... village, and cross-roads of the world, and that ANY IDEA you may create, as 8OUfld and meritorious as Coca-Cola, has the possibility of duplicating the stupendous record of this world-wide thirst-killer...