... the above reasons, I have chosen the topic: EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE: A STUDY OF OFFICE WORKERS IN HOCHIMINH CITY, VIETNAM The study is to clarify the factors ... EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE: A STUDY OF OFFICE WORKERS IN HOCHIMINH CITY, VIETNAM In Partial Fulfillment of the Requirements of the Degree of MASTER OF ... complicated The study aim to explore the factors affecting Purchase Intention of smartphone among the office workers in Hochiminh City The initial factors include: Price, Brand, Relative Advantage,...