... impact of the mediators and their roles in the relationship between avatars and deception, self- disclosure and continuance intention The models proposed can be applied to other avatar- driven virtual ... seeks to find out how self- similar avatars can affect deception, selfdisclosure and continuance intention through the intervening variables of self- awareness, self- presence, immersion and identifiability ... both the deception and self- disclosure models, self- awareness, self- presence and identifiability are intervening factors while in the continuance intention model, selfawareness and immersion are...