... task of researching a market. What follows is NOT a marketing plan. Rather what follows is a market study, a component within the largermarketing plan. (For more information on developing a marketing ... whothey are or maybe and why they are seen as potential competitors 5. Additional ã Extraneous Variables o Discuss factors that may affect this market (e.g., technological, social,governmental, ... Please note this is an ever evolving set of guidelines so you may want to check back on a regular basis for any updates. This tutorial includes the following topics:1. How to Do a Market Study...