Book Ogilvy What is the big idea?

... What s The big ideaL ? Colin Mitchell & John Shaw TM The Red Papers: Ogilvy & Mather The Red Papers: Contents What s The big ideaL? 10 16 18 20 24 Big ideas and big ideaLs What is The big ... Postscript — the Ogilvy big ideaL 48 Key takeaways 50 References 52 About the authors 54 Acknowledgements The Red Papers: What s The big ideaL? The Red Papers: What s The big ideaL? Big ideas and big ... rather than just the way their brands are marketed The Red Papers: What s The big ideaL? What is The big ideaL? The big ideaL is best expressed in a short phrase that captures the company’s or...

... onto an uncomplicated tooling database for later interrogation Having established the current status of the tooling within the manufacturing facility, this allows for a tooling rationalisation campaign ... indicate the range of influence of each tool material and the comparative relative merits of one material against another, with some of their physical and mechanical properties tabulated in Fig 3b A ... (CBN) is one of the hardest materials available and for machining operations it can be considered as a ultra-hard cutting tool, it was first synthesised in the late 1950’s In many ways, CBN and natural...

... days after brain injury in the intensive glycemic control group This unexpected worsening of mortality is cause for great concern among those who advocate intensive glycemic control in brain ... during the second week after injury in the intensive control group, the preponderance of data points against the use of intensive glycemic control This finding stands in sharp contrast to the ... Vespa intensive glycemic control is beneficial overall Specifically, the authors report that the incidence of hypoglycemia and intracranial hypertension is higher in those patients undergoing intensive...

... important insight into pathogenesis Models of infection pathogenesis The complexity of the models increases when they aim to capture multiple components of the immune response, which can include ... biology with the Virtual Cell Trends Cell Biol 2003, 13:570-576 doi:10.1186/1742-4682-7-35 Cite this article as: Thakar et al.: Dynamic models of immune responses: what is the ideal level of detail? ... scales, and the limitations posed by the current state of empirical data, here we discuss the applications of simple versus complex models, and explore the use of discrete dynamic models Excellent...

... things as different as an apple and an orangutan, bacteria and mushrooms, an oak tree and a bumblebee STRUCTURE OF DNA The shape of a DNA strand is like a spiraling ladder Look at the model above Along ... Viruses that attack bacteria are called bacteriophages Virus attacks often result in the death of the cell A cell that is attacked by a virus is called a host 4 BACTERIA CELL Bacteria are the smallest ... The apple is a plant, while the orangutan is an animal The apple has a waxy covering, and the orangutan has skin covered in fur But despite the differences in appearance, both the apple and the...

... water starts to boil, bubbles of water vapor travel up toward the < /b> surface These bubbles get trapped in the < /b> narrow passageways As more bubbles are trapped, the < /b> force on the < /b> water above increases ... sinter At the < /b> surface, the < /b> steam rises into the < /b> air, followed by the < /b> boiling water that has built up Cooled water seeps back into the < /b> ground to begin the < /b> process once again BIG < /b> IDEA < /b> OF SCIENCE < /b> ... flows down the < /b> Amazon River to the < /b> Atlantic Ocean 196 BIG < /b> IDEA < /b> OF SCIENCE < /b> THE < /b> TOP OF THE < /b> RIVER The < /b> waters of the < /b> Amazon and its tributaries aren’t all calm and quiet The < /b> river begins in the < /b> high...