... building the personality, the dimension, the interconnection between your brand and the consumer, the greater the connection, the greater the bond, the greater the loyalty, the greater the sales, ... manufacturers in Beijing China. These are the notes of my talk, reformatted for you so that they are much easier to follow. The core of the speech centered around building, maintaining and sustaining ... positioning promises. The customer’s perspective has got to be what THEY want. Whether they trust in their dealings with you, they trust in the construction of the product, they trust in the...