... it. Marketing research is the process of defining a marketing problem & opportunity, systematically collecting & analyzing information, & recommending actions. Five-step marketing ... willingness and ability to pay for goods and services? - Consumer tastes: demographics, culture, &technology. - Price and availability of substitutes or similar products. - Consumer income The ... The performance of these activities is logistics management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information...