... to a Web site and to interact with brick -and- mortar customers. Firms use Web pages and e-mail to:- Communicate with their target markets and business partners, - Build brand images,- Create ... environmental and SWOT analyses.Review the existing marketing plan and any other informationthat can be obtained about the company and its brands.Review the firm’s e-business objectives, strategies, and performance ... here(registration of multiple domain names and hiring consultants). Marketing communication. All advertising, public relations, and promotions activities, both online and offline, to draw site traffic....