... Intel as a time in the life of a
business when its fundamentals are about to change.” Banks had
to make changes with the advent of automated teller machines
(ATMs), and major airlines have to make ... companies don’t want to be left behind, they
must anticipate change and lead change. The ability to change faster
than your competitors amounts to a competitive advantage.
Richa...
... CA 95014
Marketing
Campaign
Development
What marketing executives need to
know about architecting global
integrated marketing campaigns
By Mike Gospe
Contents
Marketing Campaign Development ... chess board; the marketing vehicles are
our chess pieces.
Marketing Campaign Development:
What marketing executives need to know about
arc...
... such as B-47s or power plants or selling to large
national and global accounts. Today’s companies increasingly assign na-
tional and global account managers to manage their largest customers.
Account ... stay relevant and
few are sustainable. Advantages are temporary. Increasingly, a com-
pany wins not with a single advantage but by layering one advantage
on top of another over time....
... bullet, that delivers the advantage.
A great company will have incorporated a set of advantages that all
reinforce each other around a basic idea. Wal-Mart, IKEA, and South-
west Airlines have unique ... only played
out in customer markets. For example, your company also has to raise
money from investors. As a result you need to know how to market to
investors. You also wa...
...
generally what triggers the commencement of the time period in which the
buyer must make objections. Some real estate professionals, especially
those representing buyers, prefer to require ... utilities.
What if you are aware of survey-related problems in the pre-
contract stage of the transaction?
The buyer is relying on you to provide all of the real estate kn...
... reminders of what trying to
accomplish
1
10 PRINCIPLES
EVERY MANAGER NEEDS TO
KNOW ABOUT
PROJECT MAMAGEMENT
8
Principle 6: Reinforce Commitment and
Excitement of Project Team
Volunteers
Commitment
Rewards ...
twists, and turns will come. You have to
enjoy the challenge and feel confident I your
ability to stay the ride through to the end.
Like the tu...
... “Not to see what lies dimly at a distance,
but to do what lies clearly at hand.”
The only way to improve is to practice your
craft until you know it inside and out. At first, you
do what you know ... is to learn what I can
transfer from their strength zones to mine. That’s
where my growth will come from—not from what
they’re doing. I have to apply what I learn...
... relevant to discussions that follow.
xx What the Army Needs to Know
relevant to institutional activities. e “nonoperational” box highlights
the users other than the operating force that the institutional ... inputs to insti-
tutional activities and outputs from institutional activities that
are relevant to stakeholders outside the institutional A...
... Christoph Kern,
and Anita Kesavan
Foundations of Security
What Every Programmer Needs
to Know
7842FM.qxd 1/19/07 11:40 AM Page i
The key innovation in the Bell-LaPadula model is not the idea of ... Diversity-in-Defense
An idea r
elated to
defense-in-depth is called diversity-in-defense. Diversity-in-defense is
about using multiple heterogeneous systems that do the same...
... Glamorous.
T
here are rich writers and poor writers; wise writers and foolish
writers; happy writers and miserable writers; writers who play
polo and writers who raise hogs; writers who hobnob with ... you'll probably find yourself referring to all of them
fairly often, do acquire them as soon as you reasonably can.
20
too THINGS EVERY WRITER NEEDS TO KNOW
127.0.0.1...
... practice: what the community
pharmacist needs to know about drug abuse and dependence
Anthony C Tommasello*
Address: University of Maryland School of Pharmacy, Office of Substance Abuse Studies, ... category are sufficient to address
many inquiries. Furthermore, drug users themselves can-
not be certain that the drug they bought is the drug they
set ou...
...
INVESTOR NEEDS
TO KNOW ABOUT
ACCOUNTING
FRAUD
FM _Madura_ 1422765 10/22/03 12:24 PM Page i
WHAT EVERY
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WHAT EVERY
INVESTOR NEEDS
TO KNOW ABOUT
ACCOUNTING
FRAUD
Jeff ... 152
Index 157
About the Author 165
vi
CONTENTS
FM _Madura_ 1422765 10/22/03 12:24 PM Page vi
WHAT EVERY
INVESTOR NEEDS
TO KNOW ABOUT
ACCOU...