... clamoring on the radio, or dazzling on the TV. On the other hand, they still need the information to guide their purchasing. Therefore, to attract the consumers’ attention is the most important ... communicators are trying to meet certain standards in their conversation. From knowledge of these standards, observation of the communicator’s behavior, and the context, it is possible to infer the ... model into an adequate explanatory account of communication. He suggests that communication is governed by a cooperative principle and maxims of conversation.Grice’s fundamental idea is that the...