... yieldinghealth-care real estate and again in 1989 into real estate management.He is a member of The Advisory Board, a national consortium of lead-ing consultants to the professions, the National Speakers Association,The ... destiny.101 Marketing Strategies 4Waugh 01 2/4/04 10:31 PM Page 4Waugh 01 2/4/04 10:31 PM Page 2About the AuthorTroy Waugh, CPA, MBA, is a leading author, speaker, teacher, and con-sultant to the accounting ... incentive pay plans that create success. Reward for EffortJay Conrad Levinson says it takes an average of 27 marketing at-tempts to move a prospect to readiness to engage. Keeping mo-mentum in a long...