... number of hypotheses along the way, which will help you gain a greater understanding of your market. In other words, the better your overall understanding of your market, the more likely you are ... willimpact the focus of the sales force—all in support of the needs andwants of the target customers. The good news is that knowing what these systems can do for you will help you adapt to the new science ... interacts on the brand’s behalf with any customer.From the smallest local business to sprawling global enter-prises, it’s the end of the art of marketing and the beginning of the new science of marketing....