docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 7 doc

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 1 pdf

... TRENDS IN JAPAN. SURVEY REPORT 2000. DoCoMo JAPAN S WIRELESS TSUNAMI How One Mobile Telecom Created a New Market and Became a Global ForceJOHN BECK AND MITCHELL WADEAmerican Management Association New ... creating a mass market for wireless data (and, before that, the substantial challenge of creating a national mar-ket for cell phones at a time when Japanese customers just weren’tinterested). ... In one of the first American books written about Japanese busi-ness, Japan s Managerial System, Harvard Business School professorMichael Yoshino explained that the basic building block of Japanesesocial...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 2 pdf

... cute again.”) Masako, on the other hand,has a whole wardrobe of them.Masako HacksJapanese users also know the importance of ringtones (chakumelo) and screensavers. Yasuko uses a screensaver ... many users just call or20 DoCoMo: Japan s Wireless Tsunami Passion Is DestinyThese are times of rapid change for everyone. In just a few years,Yasuko has gone from computer novice, to local expert, ... and parental)…that and the construction techniques in Japanese homes.Even after a decade of recession, the Japanese are affluent by any12 DoCoMo: Japan s Wireless Tsunami FIGURE 1 -7. No talking.stories?...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 3 ppsx

... economics was all about inequalities,which had always existed: rich and poor, lords and peasants, samurai and farmers, popes and parishioners. Some theorists, like Karl Marx,saw economic disparities ... eco-nomic strengths or weaknesses of their country. A country, for instance, is structurally strong when it serves as a solid base for global business activities and has markets thatattract rational, ... A public relations “spin” is created 50 DoCoMo: Japan s Wireless Tsunami techies, teens, and trendsetters—the people who actually saw i-mode s value first—wanted. And DoCoMo was incredibly astute...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 4 docx

... there is a much higher bar for financial success in the restof the world and that Japan can measure up to this standard. Sensing SuccessTachikawa believes that Japan can address this new level ... careers. It 76 DoCoMo: Japan s Wireless Tsunami became a bestseller in the United States and a runaway hit in Japan. Itforced both sides to acknowledge a fact that, for very different rea-sons, ... perhaps because it seems almost ascrazy as Tachikawa s 500 percent market penetration, is one ofSam Walton s BHAGs. In 1990, Walton set a specific target of$125 billion in annual sales. At that...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 5 doc

... DoCoMo: Japan s Wireless Tsunami be so rebellious or misplaced that they already have most of the skills and attitudes and instincts that it takes to turn a good idea into a suc-cessful business—even ... up actu-ally visiting the factories of NEC, Hitachi, Fujitsu, and Matsushita. After a set of discussions at Matsushita s Kakegawa factory, it was determinedthat the central issue was components: ... analy-sis is summarized in Appendix A. For DoCoMo, Ohboshi saw, this strategy would have implicationsfar beyond marketing. As he and his team started to envision what a new “emotional” marketplace...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 6 docx

... name on his lips wasMari Matsunaga.Matsunaga s background was even less traditional than Enoki s. As Japan was bursting from the prosperous 198 0s into the volatile 199 0s, she served as an executive ... years, starting in a smaller market, it has captured as many Internet users as media behemoth AOLhas won in fifteen. Now that it has formed strategic alliances in Europe,North America, and Asia, ... the Japanese market, compared to J-Phone s 20 percent, that means DoCoMo consistentlyhas the latest content. And that, of course, helps maintain DoCoMo s lead in market share; all other things...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 7 doc

... popular wireless content in Japan, the United States, and someEuropean countries (see Figure 4-4) suggests that Japanese culture and society has at least a slight effect on what Japanese Internet ... fun is absolutelycentral. As with other Japanese phenomena, it s not always out thereon the surface. But it s a huge part of what sets the company apart150 DoCoMo: Japan s Wireless Tsunami Box ... without a radio? And don’t get us started on games: interactive Tetris, anyone?As for ringtones and screensavers more generally, it s true; so far,Americans aren’t buying. But Europeans, and non-Japanese...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 8 docx

... it does for most ofus. But it has been the killer app for many a corporate informationsystem, precisely because it almost always brings new opportunities 178 DoCoMo: Japan s Wireless Tsunami processes ... 5-2. Most new ideas don't make it.Yet DoCoMo s record also illustrates that fun alone is seldomenough. Even the least serious killer apps, screensavers, and ringtoneshad practical value. ... to teach us) requires flashes of insight. Having funencourages those irreplaceable bursts of learning. As Arie de Geus,who at Royal Dutch Shell set new standards for creative strategy, hasput...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 9 ppsx

... and globalizationStrength 201seas” statement was made, one month after the September 11 terroristattacks in the United States, statistics showed that Japanese domesticair travel had actually ... itscountry. So what? What does all that mean going forward? And whatdoes it mean for me?”It s a fair question. DoCoMo s success to date is a great story. Theyoung firm already has an impressive past, ... domainly their successful exports, Japanese firms are well aware of how dangerous globalization can be. Even DoCoMo, young as it is, hasmade some sizable missteps. The firm s first overseas investment,...

docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 10 ppsx

... alsoserve as measures for dealing with disasters; image transmission forecological observations; simultaneously transmitting identical infor-mation from a single location to several spots; and ... Internet.All Work and No PlayOur research found that U .S. users, by contrast, are far less likely to use wireless in ways that foster social relationships. Is it any surprise that,of all the Americans ... idea mobile phones and vending machines? Almost as weirdas…cartoon screensavers. Serious analysis of the trials has shown that Cmode has high levelsof consumer acceptance—enough that the Coca-Cola Group...

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