... Seongyeon (2006). Do Investors Integrate Losses and Segregate Gains? Mental Accounting and Investor Trading Decisions. // Journal of Business, 2006, 79, p. 25 39- 2573. 11. Nofsinger, John R. (2008). ... Studies, No 19, p. 1531-1565. Investment Analysis and Portfolio Management 142 Hedging portfolios of shares using index options. Large investors usually ... willing to take different levels of risk for each goal. Investments are selected for each mental account by finding assets that match the expected risk and return of Investment Analysis and Portfolio...