Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf

... in data and therefore has a firm requirement for clean and consistent data. Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data. ... opportunities for up-selling, cross-selling, and usage stimulation. Eventually all customers leave, making retention an important data mining application both for marketing and fore-casting. And once customers ... c14.qxd 3 /8/ 04 11: 18 AM Page 467 Data Mining throughout the Customer Life Cycle 467 Up-Selling. Having the customer buy premium products and services. Cross-Selling. Broadening the customer relationship, ...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf

... 0.7% ≥ 3 .8% 13.5% 86 .5% 39,6 28 13 .8% 86 .2% 19 ,81 4 3.5% 96.5% 11,112 3.0% 97.0% 5,6 78 14.9% 85 .1% 23,361 15.6% 84 .4% 11,529 28. 7% 71.3% 5,155 29.3% 70.7% 2,607 Handset Churn ... Churn Rate < 3 .8% < 0.056 ≥ 0. 18 58. 0% 42.0% 219 56.6% 43.4% 99 39.2% 60 .8% 1 48 40.4% 59.6% 57 27.0% 73.0% 440 27.9% 72.1% 2 18 < 0. 18 < 4 ,85 5 ≥ 88 ,455 67.3% 32.7% ... training set and all three have tree grows more complex, more of these too-small leaves are included, resulting in the instability seen below: (continued) 0 .88 0 .86 0 .84 0 .82 0 .80 0. 78 0.76...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

... longer-lasting customers. 470643 c04.qxd 3 /8/ 04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful ... c03.qxd 3 /8/ 04 11:09 AM Page 86 86 Chapter 3 before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps

... Champion 43,200 85 6 ,80 0 900,000 43, 380 85 6,620 – 180 180 Challenger 5,000 95,000 100,000 4 ,82 0 95, 180 180 – 180 TOTAL 48, 200 951 ,80 0 1,000,000 48, 200 951 ,80 0 OVERALL PROPORTION 4 .82 % 95. 18% The expected ... 24,9 08. 9 –3 ,81 1 –245 4,056 1,319.9 19.2 660.5 QUEENS 5,245.2 1, 483 .1 11 ,87 1.7 1,021 –103 –9 18 1 98. 7 7.2 70.9 RICHMOND 7 98. 9 225.9 1 ,80 8.2 –15 51 –36 0.3 11.6 0.7 SUFFOLK 3,133.6 88 6.0 7,092.4 ... channel B customer a figure that is as valuable as the cost-per-response measures often used to rate channels. Data Mining for Customer Relationship Management Customer relationship management...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot

... class has a plurality. 470643 c 08. qxd 3 /8/ 04 11:14 AM Page 2 68 2 68 Chapter 8 to one they already have. (Hubs and authorities, another method for improving database and returns those that are most ... typically has three tables, one for the customer, one for the order, and one for the order line. 470643 c 08. qxd 3 /8/ 04 11:14 AM Page 279Memory-Based Reasoning and Collaborative Filtering 279 ... 22 28 $80 4 3.1 34.6 31.4 10.7 3.1 17 Island North 5173 $1150 3 10.2 21.6 30.9 24.2 10.2 Salem 470643 c 08. qxd 3 /8/ 04 11:14 AM Page 285 Memory-Based Reasoning and Collaborative Filtering 285 ...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt

... on hundreds of thou-sands of customers and do represent a decline in customer quality. 470643 c12.qxd 3 /8/ 04 11:17 AM Page 384 384 Chapter 12 of loyalty—that the longer customers stay around, ... Randomly Generated Genomes PGENOME FITNESS 10110 22 1 98 00011 3 84 00010 2 58 11001 25 150 470643 c12.qxd 3 /8/ 04 11:17 AM Page 387 Hazard Functions and Survival Analysis in Marketing 387 ... cus-tomer databases often contain data on millions of customers and former customers. Much of the statistical background of survival analysis is focused on extracting every last bit of information...

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx

... values for that column. Table 17.1 shows range characteristics for typical types of data used for data mining. Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining ... modeling efforts require understanding data. No single customer signature works for all modeling efforts, although some customer signatures work well for several applications The customer in customer ... specific to the data being used and is outside the scope of this book. Data for Data Mining Data mining expects data to be in a particular format: ■■ All data should be in a single table....

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps

... estimation, 81 B back propagation, feed-forward neural networks, 2 28 232 backfitting, defined, 170 bad customers, customer relationship management, 18 bad data formats, data transformation, 28 ... company’s initial data mining effort and its success. 597 470643 c 18. qxd 3 /8/ 04 11:31 AM Page 6 08 6 08 Chapter 18 from one record to all the other records in a database in order to form a neigh-borhood ... questions, 585 aggression, 18 convenience users, 580 , 587 – 589 declining usage, 577–579 estimated revenue, segmenting, 581 – 583 ideals, comparisons to, 585 – 587 potential revenue, 583 – 585 purchasing...

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... Role of Data Warehousing 4 The Role of Data Mining 5 The Role of the Customer Relationship Management Strategy 6 What Is Data Mining? 7 What Tasks Can Be Performed with Data Mining? 8 Classification ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful ... of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining comes in two flavors—directed and undirected. Directed data mining...

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