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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot

... 2 ,5, 3,4,1 2 ,5, 3,4,1 3 3,2 ,5, 4,1 3,2 ,5, 4,1 3,2 ,5, 4,1 4 4,1 ,5, 2,3 4,1 ,5, 2,3 4,1 ,5, 2,3 5 5,2,3,4,1 5, 2,3,4,1 5, 2,3,4,1 470643 c07.qxd 3/8/04 11:37 AM Page 2 45 Artificial Neural Networks 2 45 or down, ... $41.00 3 3 $39. 25 4 4 $39. 75 5 5 $40 .50 6 1 $40 .50 7 2 $40. 75 8 3 $41. 25 9 4 $42.00 10 5 $41 .50 470643 c08.qxd 3/8/04 11:14 AM Page 264 264 Ch...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful ... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes i...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps

... 0.0236%*1.96=0.0463% 5. 25% 5. 35% 5. 4% 900,000 0.0238% 1.96 0.0238%*1.96=0.0466% 5. 35% 5. 45% 5. 5% 900,000 0.0240% 1.96 0.0240%*1.96=0.0470% 5. 45% 5. 55% Response rates vary from 4 .5% to 5. 5%. The bounds for ... 4.94% 5. 0% 900,000 0.0230% 1.96 0.0230%*1.96=0.0 451 % 4. 95% 5. 05% 5. 1% 900,000 0.0232% 1.96 0.0232%*1.96=0.0 455 % 5. 05% 5. 15% 5. 2% 900,000...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf

... ≥ 3.8% 13 .5% 86 .5% 39,628 13.8% 86.2% 19,814 3 .5% 96 .5% 11,112 3.0% 97.0% 5, 678 14.9% 85. 1% 23,361 15. 6% 84.4% 11 ,52 9 28.7% 71.3% 5, 155 29.3% 70.7% 2,607 Handset Churn ... 29.1% 55 52 .0% 48.0% 25 25. 9% 74.1% 54 44.4% 55 .6% 27 < 88, 455 Call Trend Total Amt. Overdue Figure 6.8 An unstable split produces very different distributions o...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt

... yrs 1-4 yrs 5- 9 yrs 10-14 yrs 15- 19 yrs 20-24 yrs 25- 29 yrs 30-34 yrs 35- 39 yrs 40-44 yrs 45- 49 yrs 50 -54 yrs 55 -59 yrs 60-64 yrs 65- 69 yrs 70-74 yrs Age (Years) Figure 12 .5 The shape of a bathtub-shaped ... 40–44 yrs 0.24% 45 49 yrs 0.36% 50 54 yrs 0 .52 % 55 59 yrs 0.80% 60–64 yrs 1.26% 65 69 yrs 1.93% 70–74 yrs 2.97% 75 79 yrs 4 .56 % 80–84 yrs 7.40% 85+ y...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf

... in data and therefore has a firm requirement for clean and consistent data. Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data. ... corpo- rate data warehouse is a valuable ally. Better yet, if the design of the data ware- house includes support for data mining applications, the warehouse facilitates a...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx

... Count 100 50 0 0 5 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 Value 10 Duration (Minutes) This histogram shows a normal distribution with a mean of 50 and a standard deviation ... underlying data mining algorithms. 470643 c17.qxd 3/8/04 11:29 AM Page 55 5 Preparing Data for Mining 55 5 American starts with a three-digit area code followed by...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps

... questions, 58 5 aggression, 18 convenience users, 58 0, 58 7 58 9 declining usage, 57 7 57 9 estimated revenue, segmenting, 58 1 58 3 ideals, comparisons to, 58 5 58 7 potential revenue, 58 3 58 5 purchasing ... cost, 54 8 derived variables, 54 2 discussed, 54 2 identification, 54 8 ignored, 54 7 input, 54 7 with one value, 54 4 54 6 target, 54 7 with unique val...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... Measures 54 9 Numbers 55 0 Dates and Times 55 2 Fixed-Length Character Strings 55 2 IDs and Keys 55 4 Names 55 5 Addresses 55 5 Free Text 55 6 Binary Data (Audio, Image, Etc.) 55 7 Data for Data Mining ... Training for Both Novice and 53 7 Advanced Users, Consulting, and Support Vendor Credibility 53 7 Lessons Learned 53 7 Chapter 17 Preparing Data...
Ngày tải lên : 07/04/2014, 11:16
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