... competitiveintelligence analysts and other business researchers who often must utilize di-verse forms of evidence and information when the feelings, motivations, and strategies of specific people ... Consider, for 52 Competitive Intelligence and Cross-Disciplinary Tools. . . [If not] Commit it then to the flames: for it can contain nothing but sophistry and illusion. (Quoted in Lavine 1 984 , 182 )There ... &Wallendorf 1 989 ; Seigel 1 988 ). Today, a vital research tradition, pursued bycareful and serious scholars, is rejecting the canons of formal scientific/quanti-tative methods as the be-all and end-all...