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May I Have Your Attention, Please phần 5 doc

May I Have Your Attention, Please phần 5 doc

May I Have Your Attention, Please phần 5 doc

... of self-examination andbranding up.102 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief IV I will use my brand to move people to positive action.Brand Builders1. How does your brand ... aboutanything that involved the military. It’s quite possible that they re-acted to the United States’ brand with suspicion, fear, or even hatred.100 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82-102.qxd ... be.ListeningShe sat in his waiting room, waiting. Forty-five minutes past her givenappointment time, she still sat and waited patiently. She was a busyexecutive herself, with little free time...
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May i have your attention please phần 5 ppsx

May i have your attention please phần 5 ppsx

... aboutanything that involved the military. It’s quite possible that they re-acted to the United States’ brand with suspicion, fear, or even hatred.100 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82-102.qxd ... teach yourself to live withyourself, constantly and persistently. The most important relation-ship you will ever have isn’t with your family or friends or even your customers—it is with yourself. ... with people’s emotions. I love to do this be-cause for me it is a kind of chemistry experiment. It is throwing in alittle of this and a little of that and seeing what reaction occurs. It isabout...
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May i have your attention please phần 2 doc

May i have your attention please phần 2 doc

... arewired to make their decisions based on long-ingrained habits or price.My father insists that on his senior citizen income it’s all about price,and no brand is going to win his allegiance ... the political pundits reviewing the speeches givenby the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 .qxd 11/22/04 ... build any kind of abrand with the power that comes from authenticity. This is the criti-cal component for lasting success in today’s world.20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch01_3-22.qxd...
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May i have your attention please phần 3 doc

May i have your attention please phần 3 doc

... going?Building brand identities on a foundation of authentic experi-36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 .qxd 11/22/04 11:00 AM Page 36the rise. They take shortcuts in ... reportedly in discussionsabout the possibility of another big-screen feature film. Despite all ofhis unquestionable success in television, comedy, and publishing, he40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 .qxd ... there.In 1993 I discovered I had cancer. Imagine my life being chiseledaway, shaping or misshaping my self-image. Chip, chip, chip. Thatdoesn’t make me special. Everybody lives with significant...
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May i have your attention please phần 8 doc

May i have your attention please phần 8 doc

... identifyingthrough visualization—imagining and believing a set of behaviorsand actions that get you the results you want.180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... grandchildren.This is really about improving our company performance by knowinghow to connect with people and instituting a feeling of inclusion.168 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd ... rela-tionship with your business associates, your friends, and yourself.164 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd 11/22/04 11:20 AM Page 164 I knew that if it was...
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May i have your attention please phần 10 doc

May i have your attention please phần 10 doc

... 206–209Humility, 15 19, 176Humor, 53 54 Identity:distinguishing characteristics of,183–184significance of, 9–11Image protection, 88Imagination, 173–174Imitation brands, 60–61, 149, 177Informational ... pretending to be some-208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 208one else. It may cause ridicule. It may be awkward. Fitting in can beeasier. ... identities:authenticity, 63–64in business, 60–61conformance, 64– 65 development of, 61self-examination, 65 69significance of, 56 57 , 59 uniqueness of, 62–63Personal history:connection with,...
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May I Have Your Attention, Please phần 2 doc

May I Have Your Attention, Please phần 2 doc

... arewired to make their decisions based on long-ingrained habits or price.My father insists that on his senior citizen income it’s all about price,and no brand is going to win his allegiance ... the political pundits reviewing the speeches givenby the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 .qxd 11/22/04 ... not trying to figure out who’s in10 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch01_3-22.qxd 11/22/04 10 :55 AM Page 10During this time, while I was sick and weak, I was attacked in aNew...
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May I Have Your Attention, Please phần 6 docx

May I Have Your Attention, Please phần 6 docx

... my friends travel 650 miles from Madison, Wisconsin, toNashville, Tennessee, they smile with relief when they see the neigh-126 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_120-1 45. qxd ... emotions. I love to do this be-cause for me it is a kind of chemistry experiment. It is throwing in alittle of this and a little of that and seeing what reaction occurs. It isabout conversation, ... Garth Brooks his first standing ovation. Not only did122 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_120-1 45. qxd 11/22/04 11: 15 AM Page 122Part TWOBuild the Brandccc_hilicki_pt2_103-104.qxd...
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May I Have Your Attention, Please phần 7 doc

May I Have Your Attention, Please phần 7 doc

... competitive situation is right, be seen and heardeverywhere.Don’t hide your brand. Humility and visibility can coexist.Dalmatian Press snuck up on its competition by quietly buildingand improving ... have notbuilt it on your authentic, true-life experiences, then it is time to facethe fact that it is not working like it should.Outline Your FutureWriting your brand plan means writing your ... doesit feel right because I love billboards, but it is a natural outgrowth ofmy creative abilities in the publishing industry. When I was a littlegirl, my favorite sitcom was Bewitched. I still...
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May I Have Your Attention, Please phần 9 docx

May I Have Your Attention, Please phần 9 docx

... identifyingthrough visualization—imagining and believing a set of behaviorsand actions that get you the results you want.180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... identity? Will they feellike the promise of higher quality and a nicer shopping experience isat risk? Is Target maneuvering its brand because it has changed itsphilosophy and true identity? ... opportunity in particular was a risky busi-ness because of the magnitude of its financial guarantee. I asked,“How are we going to measure the success of this business?”176 MAY I HAVE YOUR ATTENTION,...
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