... corpora-
tion or organization, we are talking about our brand identity. Where
is your brand identity now?
3
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May I Have Your Attention, Please?
Build a Better Business
by Telling Your True Story
Chris Hilicki
John Wiley & Sons, Inc.
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... May I Have Your Attention, Please?
Build a Better Business
by Telling Your True Story
Chris Hilicki
John Wiley & Sons, Inc.
ffirs.qxd 11 /30/04 9:49 PM Page iii
Foreword
I
may still be discovering ... me. It might get me into business and create
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More Praise for May I Hav...
... professionals. She started her
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come out in dreams, in Freudian slips, in joke telling, or in rambling
confessions ... wife would be picking the car up when
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C...
... grandparents, who were
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I slowly experimented with being “me,” and in time I found out
that there was a higher rung ... political pundits reviewing the speeches given
by the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz
26 MAY I HAVE YOUR ATTENTION, PL...
... going?
Building brand identities on a foundation of authentic experi-
36 MAY I HAVE YOUR ATTENTION, PLEASE?
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the rise. They take shortcuts in ... there.
In 19 93 I discovered I had cancer. Imagine my life being chiseled
away, shaping or misshaping my self-image. Chip, chip, chip. That
doesn’t make me special. Everybody l...
... up to their spouse about a
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remembering those painful memories that hurt and twist inside our
minds and ... value.
—Albert Einstein (18 79 19 55)
6
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one else’s success story we se...
... of
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appearance or our company’s balance sheet, we only see the physical
manifestation. ... a
few secrets. Every individual and every organization has them. The
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... little about their center to
familiarize each other with their challenges and opportunities. As you
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have ... is that it allows you to carry
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as long as poss...
... rela-
tionship with your business associates, your friends, and yourself.
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I knew that if it was ... identifying
through visualization—imagining and believing a set of behaviors
and actions that get you the results you want.
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... truth was I had
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Sustaining the Results You Get from Your Brand 19 5
Brand Building Belief IX
I can protect ... Bonding is just that:
combining your very real and valuable brand with someone else’s by
18 8 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch09 _...