... that have financialconsequences for a business. Accountants are also involved in otheractivities in finance that impact a business, such as weighing thecosts of new ventures, participating in ... theyhad won.Determine Your BATNA In order to negotiate better, you must determine what your BATNA isprior to negotiating. BATNA, first coined by Fisher and Ury, stands for“best alternative to a ... agreement, evaluate your BATNA and consider walk-ing away.NibblingLet’s say you own a florist shop and negotiated a contract with a ven-dor for vases just three days ago. You are meeting today to...