... high a level of effort is chosen relative to the sto-
ry’s science importance, credibility problems may occur (Nelkin, 1995,
p. 161 ). The higher the level of effort the more solid the science case ... that the press release visibility scale only de-
scribes the level of effort chosen by PIOs to emphasise a given press
release, and not the level of attention the given...
... 2005
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THE HANDS-ON GUIDE FOR
SCIENCE COMMUNICATORS
A STEP-BY-STEP APPROACH TO PUBLIC OUTREACH
LARS LINDBERG CHRISTENSEN
ILLUSTRATIONS BY MARTIN KORNMESSER
8
THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS
nicate ... expert in all areas, but rather a jack-of-all-trades, with some
knowledge of every branch of science communication. As all science comm...
... uncomfortable about participating in science com-
mu nication (and most especially in talking to the media). They often
express concerns like: “What will my colleagues think?”, “Will they sim-
plify ... integrate all three skills in the skills triangle: Science com-
munication, graphical design and technical know-how are all
indispensable elements of any production.
Maintain a full...
... Article on the
Sky & Telescope website for
“ejected star”.
PRESS RELEASES
NRAOSky&Telescope
83
lously complicated that they can literally take hours to understand fully.
In science ... similar, though generally
less obvious problems often occur.
The press release from NRAO is very clear on this point by using the
word “probably” in the title.
The article on the...
... story that will help them decide whether
it is worth running or not. A B-roll follows the A-roll, and contains all
the A-roll sequences (unedited) and additional background material,
stock footage ... WEBSITES
134
THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS
Below is an example of a simple storyboard f or a Video News Release
44
.
The storyboard consists of the script f...
...
tapes almost completely and is the most used consumer video format.
The semi-professional Super-VHS (S-VHS) is still used occasionally. Re-
cently digital tape formats such as Digital Video ... http://www.adobe.com/products/dvcoll/main.html
The movie DVD is an
excellent medium for
bringing high-impact
science communication
directly to the end-users.
143
15 .6. 3 Data volume
Si...
... with information from the com-
munication offi ce relies almost totally on the public “pulling ”
6
the in-
formation from institutional webpages and the like. This requires some
interest in science ... integrate all three skills in the skills triangle: Science com-
munication, graphical design and technical know-how are all
indispensable elements of any production.
Maintain a...
... a pivot point calculator as well. All that
needs to be done is to input the data for the high, the low, and the close; and
the R-2 down to the S-2 numbers will be calculated for you. It is very ... follow
like or similar markets to see if there is confirmation throughout the sector.
Besides, if one market rallies, it is likely that the other market will rally as
well. All...