The Hands-on Guide for Science Communicators - L Christensen (Springer 2007) Episode 1 pot

The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 1 pot

... conference 17 1 19 . Overcoming national barriers 17 3 19 .1 The language barrier 17 3 19 .2 The cultural barrier 17 4 19 .3 Attitude 17 4 19 .4 Centralised vs decentralised science communication 17 420. ... production 13 1 15 .1 Television 13 1 15 .2 The Video News Release 13 1 15 .3 Isn’t it too difﬁ cult to produce video material? 13 2 15 .4 Production of video material 13 3 15 .5 Distribution of video material 14 0 15 .6 ... partners 99 13 . Evaluation and archiving 10 3 13 .1 Qualitative evaluation 10 3 13 .2 Quantitative evaluation 10 3 13 .3 Archiving 10 7PART III Selected topics 11 5 14 . Making websites 11 7 14 .1 Making...

The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 2 pptx

... uncomfortable about participating in science com-mu nication (and most especially in talking to the media). They often express concerns like: “What will my colleagues think?”, “Will they sim-plify ... integrate all three skills in the skills triangle: Science com-munication, graphical design and technical know-how are all indispensable elements of any production.Maintain a full overview ... communicating science to the general publicGeneralistTheorist Understands theory and applies it in the real world contextPragmatistValues knowledge for knowledge’s sakeFocuses on the knowl-edge...

The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 5 pdf

... 14 : Article on the Sky & Telescope website for “ejected star”. PRESS RELEASESNRAOSky&Telescope83lously complicated that they can literally take hours to understand fully. In science ... Milky Way galaxy. The black-hole system GRO J165 5-4 0 (1) is streaking through space at a rate of 400,000 kilometres per hour. The yellow star (2) is our Sun. The path of the black hole ... vector format. See the Glossary for more details.••••78 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS approach is well suited to the European environment where the media are more sceptical about...

The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 6 ppsx

... high a level of effort is chosen relative to the sto-ry’s science importance, credibility problems may occur (Nelkin, 19 95, p. 16 1). The higher the level of effort the more solid the science case ... that the press release visibility scale only de-scribes the level of effort chosen by PIOs to emphasise a given press release, and not the level of attention the given press release will actu-ally ... target groups, the products and past experience. 11 5PART IIISELECTED TOPICS 11 2 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS equally no doubt that this task is difﬁ cult and will need a coordinated...

The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 7 pps

... story that will help them decide whether it is worth running or not. A B-roll follows the A-roll, and contains all the A-roll sequences (unedited) and additional background material, stock footage ... WEBSITES 13 4 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS Below is an example of a simple storyboard f or a Video News Release44. The storyboard consists of the script for the A-roll (in italics) ... the Themis website showing the Martian region Noctis Labyrinthus, the Labyrinth of Night.NASA/JPL/Arizona State University 12 4 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS Overall the Themis...

The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 8 pps

... directly to the end-users. 14 3 15 .6.3 Data volumeSince the frames are in true-colour (16 million colours = 3 bytes of in - formation per pixel), we can calculate the storage space needed for one ... in 19 86 and 2003 or the oil spill of Exxon Valdez in Prince Wil-liam Sound in Alaska in 19 89. One could also mention the ﬁ re that destroyed LZ -1 2 9 Hindenburg in New Jersey, USA, in 19 37, the ... crash of El Al cargo ﬂ ight 18 62 in Amsterdam, the Netherlands, in 19 92, the loss of a rocket like the Arianespace Ariane 5 01 exp losion in 19 96, the Space Shuttle Challenger and Columbia accidents...

The Hands-On Guide for Science Communicators: A Step-by-Step Approach to Public Outreach potx

... general 15 5 16 .2 Crisis measures 15 6 17 . Guidelines for scientists and communicators 16 1 17 .1 A scientist’s checklist for interviews 16 1 17 .2 A scientist’s checklist for press releases 16 5 17 .3 ... communication 19 3 21. 1 The problem 19 3 21. 2 Credibility problems are ubiquitous 19 4 21. 3 The need for visibility 19 5 21. 4 Factors affecting visibility in the media 19 7 21. 5 Refereeing 19 9 21. 6 The importance ... Fermilab’s webpages 12 1 14 .4 Case study: Mars Odyssey Themis website 12 2 14 .5 Case study: Designing and producing a website for ESA/Hubble 12 4 15 . Video production 13 1 15 .1 Television 13 1 15 .2 The...

THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS potx

... national barriers 17 3 19 .1 The language barrier 17 3 19 .2 The cultural barrier 17 4 19 .3 Attitude 17 4 19 .4 Centralised vs decentralised science communication 17 420. Going commercial 17 720 .1 Partnering ... 19 0 21. Credibility in science communication 19 3 21. 1 The problem 19 3 21. 2 Credibility problems are ubiquitous 19 4 21. 3 The need for visibility 19 5 21. 4 Factors affecting visibility in the media 19 7 21. 5 ... archiving 10 3 13 .1 Qualitative evaluation 10 3 13 .2 Quantitative evaluation 10 3 13 .3 Archiving 10 7PART III Selected topics 11 5 14 . Making websites 11 7 14 .1 Making trustworthy websites 11 7 14 .2 To CMS...

Guide for Sound Insulation in Wood Frame Construction Part 1 pot

... the Apparent-STC between rooms in buildings is systematically less than the STC for the separating wall or floor. Flanking significantly reduces the apparent sound isolation for some constructions, ... to reduce the Apparent-STC relative to the value for direct transmission through the floor assembly. As indicated by the arrows, there are generally a number of structure-borne flanking transmission ... details of the wall and floor assemblies. Discussion of typical constructions later in this guide will show only the most important paths, but it should be remembered that changing some of the...

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