... Whenbuying and occupying a new home, we think of our needs asfinding the home, negotiating the deal, arranging the financing,obtaining insurance, selling our existing home, moving, estab-lishing ... have the mindset of an entrepreneur and the skillset of a choreographer. In the era of collaborative business, business is done in tradingcommunities where everyone is a customer. Everyone has ... One❘ The Era of Collaborative BusinessWe started Chapter 1 by claiming that because of ad-vances in communications and information technolo-gies, the power in business relationships is passing...